A Different Point Of View
You see it pretty much everywhere you go. From the sprawling urban cool of Dumbo, Brooklyn to the crystal clear waters of an unspoilt Greek beach … queues of tourists, with their phone, angling for the perfect shot.
… And the thing is, they all take the same effing one, have you noticed? Same pose, same frame, same backdrop – all for the likes on the gram.
It’s a creative dilemma for the modern-day era – Instagram is fucking fantastic, don’t get us wrong, but sometimes it does feel as though what was once a platform designed to expose us to explorations into the diversity of the creative eye, occasionally warps into an echo chamber of new pop-culture archetypes of what will make the masses double tap.
A look, a style, an aesthetic – it gets the likes. It sets a trend. The trend gets followed. It’s the most natural thing in the world for our society, but it does kinda throttle the originality outta things a whole bunch.
So, actually creating something truly visually different – in a forum so highly populated and densely pillaged for signs of success – can be like finding the proverbial needle in an endlessly swiping haystack.
That’s why it’s particularly refreshing to come across a different point of view.
Atlanta-based creative director Stephen McMennamy started out the same way a lot of us do – an empty insta-grid, his iPhone and an editing app of some description.
“I was bored, just playing with a collage app, loading pictures. I noticed the similar shapes between a balloon and my daughter’s head. I combined the two and that’s how it all began.”
The rest, as they say, is history. Just like that, Stephen’s signature ‘ComboPhoto’ style – a style that has quickly gained him almost half a million avid followers – was born.
It’s clever because it’s so accessible, a witty trick of the eye. Common place captures that amplify the daily hum-drum of life, given a twist and zest through its pairing and perspective. Each one a little laugh, a clever spot.
Worth adding for something a little bit different to spice up your feed.